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Rutgers announce apparel deal with Adidas starting in 2017-18 season

Adidas picks up a Big Ten school after major losses in the conference over the last year.

Rutgers has long been a Nike school, but that will change starting on July 1, 2017 as the school announced a new athletic apparel deal with rival Adidas on Monday morning.

It will be a six-year deal, but financial terms have not been disclosed at this time.

“Everyone here at Rutgers is excited to be partnering with adidas,” said athletic director Patrick Hobbs. “Our coaches and students know they will be getting outstanding apparel and equipment with which to compete. As important, adidas will bring unmatched service to our programs. We look forward to celebrating much success together, both on and off the field.”

That certainly would be a good thing to achieve, as Rutgers has struggled mightily before and since joining the Big Ten in just about every sport imaginable. So, it is safe to say this new six-year deal better pan out for Rutgers on the field or it could be another set of changes in place real quick.

Football coach Chris Ash certainly is a fan of this move, and he has had a long-standing relationship with the outfitter thanks to pervious coaching stops.

“Partnering with adidas is the right move at the right time,” said Ash. “As we embark on this exciting new era under Pat Hobbs, our affiliation with this global leader will strengthen our brand locally, nationally and worldwide. adidas’ track record of outfitting world-class athletes will be a strong asset as we work toward shared excellence. Those three stripes are synonymous with success. We are confident this relationship will help elevate our program and Rutgers Athletics.”

Rutgers will join Indiana and Nebraska as the only schools to sport Adidas gear in the Big Ten. It is a far cry from the stable of schools Adidas had in the conference at one time. Both Michigan and Wisconsin left for more lucrative pastures for the current season.

Michigan signed a crazy $173.8 million deal to sport Nike’s Jordan brand, becoming first school to wear the jumpman logo on a football uniform in the process. Wisconsin signed a 10-year deal worth $96 million with Under Armour after being a long-time Adidas school.

No jerseys were launched or teased during this announcement, but they likely aren’t far behind given the fact that they likely had to present a game plan for the look of the uniforms before getting the gig.

Stick here, as we’ll give you that info as soon as it becomes available.

[Rutgers Athletics]

Andy Coppens is the Founder and Publisher of Talking10. He’s a member of the Football Writers Association of America (FWAA) and has been covering college sports in some capacity since 2008. You can follow him on Twitter @AndyOnFootball

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