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Chris Ash puts end to Rutgers marketing hopes for rivalry with Michigan

For those who pay attention to Twitter wars, few offseason happenings in the world of the Big Ten were stranger and more compelling than Rutgers’ marketing attempts at creating a rivalry with Big Ten Eat division foes Michigan.

On Monday, new football head coach Chris Ash was asked about said rivalry and he put a quick end to any such notion. For now.

“There’s no rivalry with Michigan yet,” Ash said. “They’ve done some things that we’ve not yet been able to do.”

As for said “rivalry” it apparently stemmed from Rutgers and Michigan using similar ideas on the marketing trail. Michigan went so far as to accuse Rutgers of copying its marketing material:

There has also been a lot of goading between Michigan and Rutgers faithful on the social media platform. Most of it coming from Rutgers fans unhappy about the appearance of Jim Harbaugh at a football camp in New Jersey this offseason.

It even has sparked a group calling itself “The Order of Bulls Blood” to take to vandalizing Paramus Catholic’s campus before Harbaugh went to the satellite camp there and before he gave the commencement speech earlier this summer.

While fans may not like each other and the teams’ marketing departments aren’t the best of friends, it takes a lot more than two games (even a crazy upset in one of them) to make a rivalry really happen. It also takes the teams embracing that and it appears neither side is ready to go that far…now or likely ever.

Andy Coppens is the Founder and Publisher of Talking10. He’s a member of the Football Writers Association of America (FWAA) and has been covering college sports in some capacity since 2008. You can follow him on Twitter @AndyOnFootball

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